BUILT FOR A WORLD DROWNING IN CONTENT, STARVING FOR INSIGHT
Replacing Long Cycles and One-Size-Fits-All Reports With a Modular, Data-Driven Approach to Publishing in the Age of AI and Information Overload
Insights Spectrum
Why We Built It
The explosion of content—and the rise of generative AI—have made it harder than ever for technology buyers to find credible, relevant, and timely insights. The market is flooded with opinion-based content, outdated reports, and surface-level thought leadership.
At the same time, most traditional publishing models can’t keep up with a fast-moving industry. Long cycles and one-size-fits-all reports fail to reflect:
• Where buyers are in their journey
• Specific use cases and priorities
• The need for timely, actionable context
Insights Spectrum is our response to this challenge.
What It Is
Insights Spectrum is DEJ’s modular publishing model—a flexible grid designed to deliver the right insights, at the right time, in the right format.
All insights are:
• Fact-based and vendor-agnostic
• Built using DEJ’s proprietary methodologies,
including ImpactBench and OutcomesBridge
• Designed to stand on their own, but also connect
into a holistic view of the market
It’s how we bring our data-driven research to market:
• Faster
• In more engaging, diverse formats
• Tailored to user needs, not analyst templates
Insights Spectrum isn’t just about content—it’s about clarity. Each module plays a strategic role in helping users make better decisions and understand the “why” behind industry trends.
How It Powers DEJ’s Model
• Many publications within Insights Spectrum contribute directly to COREscape evaluations
• All content reflects DEJ’s shift from opinion to outcomes
• The modular approach ensures we meet users where they are—whether they need a 2-minute stat, a strategic deep dive, or a fresh view of the competitive landscape
