Coverage
What if you could start with a real problem, not technology?
OUR RESEARCH COVERAGE
DEJ’s research spans the entire lifecycle of managing digital services—from concept creation and development to delivering and optimizing user experiences.
But instead of taking a traditional, category-based approach, our coverage is driven by real-world business outcomes.
Outcomes First. Categories Second.
Our coverage model
is powered by DEJ’s OutcomesBridge engine and includes:
• 22 Business Outcomes that
organizations are striving to achieve
• All key technology capabilities
and vendor categories that
enable these outcomes
Our Approach
This approach ensures our research stays aligned with what truly matters to decision-makers—solving problems, accelerating innovation, and driving measurable results.
A Dynamic, Expanding Coverage Model
Our coverage areas are continuously updated through real-time input from users and vendors, ensuring we reflect both emerging technologies and shifting business priorities.
This is not a static list—it’s a living model built to support outcome-driven decisions in a dynamic market.
Outcomes First. Categories Second.
